Fire companies use new commercials to recruit

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Lights, camera, action! Cameras were rolling as Chester County volunteer firefighters sharpened the skills they’ll need to battle a blaze. And the incredible footage yielded two great new commercials now in Chester County movie theaters.

The Western Chester County Fire Chiefs hosted a Day in the Life of a Firefighter training session at the Chester County Public Safety Training Campus May 5. This training session event allows volunteer first responders to practice the life-saving skills they will need during a real emergency in a safe, controlled environment. Real life emergency scenarios including vehicle rescues, brush fires, building fire and chemical fires were all caught on camera.

In between emergency calls, volunteers provided testimonials about their experience, which when set against the dramatic footage captured from the day, helps show the many different and important ways volunteers can help. The two 30-second commercials are set to run in Chester County movie theaters before the start of a film and online at HelpFightFire.com as part of the Help Fight Fire volunteer recruitment effort.

The first commercial, titled “Adrenaline,” talks about the exciting aspects of being a firefighter. From the rush of staring down flames inside the hallway of a burning building, to saving lives and the camaraderie gained from learning and working with a tight knit crew of other volunteers, the video captures how the important life-saving work of fighting fires can be fun and rewarding.

The second commercial, “Other Ways to Help,” speaks to the other ways volunteers can get involved at their local station outside of running into burning buildings. From marketing and advertising, to fundraising, fire police and other administrative responsibilities, there are plenty of other ways volunteers can help.

Each commercial calls on community members to visit HelpFightFire.com to learn more about the opportunities that await them as volunteer members of their local fire station. Anyone interested in becoming a volunteer is encouraged to fill out an inquiry form on the website that will lead to a call from their local fire station. There is no obligation to join, but prospective volunteers will be invited to visit their station and learn how they can help.

“There are plenty of ways to get involved at your local Chester County fire station,” said Neil Vaughn, president of the Chester County Fire Chiefs Association. “So grab your popcorn, settle in and learn how you can help save lives. We’ll see you at the movies.”

The Chester County Fire Chiefs Association oversees 55 volunteer fire departments and companies throughout Chester County, Pa. We protect our community every day through fire suppression, rescue services and by being among the first on the scene in an emergency. In addition, we educate Chester County residents of all ages about the importance of fire prevention and safety. For more information about the Help Fight Fire volunteer recruitment effort, visit HelpFightFire.com.

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